MARKETING STRATEGIES THROUGH SWOT AND QSPM IN SMA SEMEN GRESIK

Rosa Rilantiana, Yanuar Trisnowati, Roostikasari Nugraheni, Rizky Noviasri
Universitas Internasional Semen Indonesia, Jalan Veteran, Gresik, East Java, Indonesia
Email : manajemen@uisi.ac.id 

Abstract

High School need initial attempt to identify the school's strengths and weaknesses, both in school management, facilities should be provided by the school, to the way of teaching the teacher, as well as the programs and goals to be achieved. In addition, schools need to understand the threats that can undermine the usefulness of the schools in the community. Analysis of the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM) can be applied to SMA Semen Gresik to plan the marketing strategy of educational institutions namely Semen Gresik High School by identifying internal factors and then analyzing it by formulating several alternative strategies through SWOT matrix analysis and evaluated through QSPM to get a marketing strategy.

Keywords: EFE, IFE, marketing, SWOT, QSPM, Education

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