ANALISA KONTEN INSTASTORY SELEBGRAM TERHADAP GAYA HIDUP HEDONIS DENGAN PEMBENTUKAN SIKAP SEBAGAI VARIABEL INTERVENING PADA REMAJA SURABAYA

Rosa Rilantiana¹, Aisa Nur Awanda²
Universitas Internasional Semen Indonesia

Abstract

Instastory is an additional feature provided by Instagram to upload short photos or videos within once in 24 hours. With this instastory, it is easier for Instagram users to upload daily life that is considered attractive for publication. Selebgram content will later involve one or more people who are used as a reason for comparison or reference in shaping affective responses and cognitive responses to the stage of conducting behavior. By Instastory in Instagram, this research was conducted to analyze the influence of content of instastory selebgram to Surabaya teen hedonic lifestyle through the formation of attitude as intervening variable. Data collection techniques used are with the questionnaire online. This study uses teenage Surabaya sample that entered in the criteria of adolescent hedon and aged 18-22 years. This research also uses purposive sampling method in determining the sample. The results of this study show that: (1) the content ofdoes not have a direct influence on the Surabaya teenager's hedonic lifestyle (2) the content of the instastory programming has an influence on Surabaya teens hedonic lifestyle through the formation of attitudes as intervening variables.

Keywords: Sikap, Konten Instastory, Selebgram, Gaya Hidup, Hedonis

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