Activation Simulation Design of City Branding Gresik Halal Life Style According to Participatory Concept in Smart City Based

Tyas Ajeng Nastiti1*, Alfina2, Ahmad Dahlan Malik3, Nova Ridho Sisprasojo1
1Visual Communication Design Universitas Internasional Semen Indonesia Gresik, Indonesia
2Business Management Universitas Internasional Semen Indonesia Gresik, Indonesia
3Islamic Economic Universitas Internasional Semen Indonesia Gresik, Indonesia
*Corresponding author. Email: tyas.nastiti@uisi.ac.id

Abstrak

The existence of city branding of Gresik city or as known as Halal Life Style City is a new phenomenon, as well as a necessity for its implementation or be called as branding activation. The branding activation is some activities that will conduct in order to marketing the city or place or area. The concept of activation will be in ordered steps, such as: making identity, event marketing, advertising, etc. In order to get the maximum function of the branding activation, there are some studies need to be identified. One of concept that can be learned is by studying the participatory concept of the city. The concept of participatory allows the cooperation of every actor in terms of build the economic and cultural of the city. So that, each actor has their responsibility in doing branding activation based on their specialty or capability. Those actors must be referring to fulfill the needs of academics, business, communities, and Government (ABCG) in the area, in this case Gresik city. The actor of ABCG will be the most important key in succession of the branding activation. This is because they are the extreme users of the city that relate to the city. After the study of participatory concept has been done, then, the researcher can create a suitable system as the activation of Gresik Halal Life Style. This research will also learn about its effectiveness of the branding activation in a smart city. The implementation of branding activation in a smart city based must be different and needs to be measured as well. This research aims to examine the relation of participatory concept in the branding activation of Gresik Halal Life Style; Formulating the concept of activation; and generating a system that can be applied in the smart city.

Keywords: Gresik Halal Life Style, branding activation, participatory, smart city

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