Interpreting the Triple Bottom Line Practice of PT. Semen Indonesia and the Gresik Community through Painting of Damar Kurung

Erlina Diamastuti1* Tyas Ajeng Nastiti2 Marisya Mahdia Khoirina3
1Accountancy Universitas Internasional Semen Indonesia,Gresik, Indonesia
2Communication and Visual Design Universitas Internasional Semen Indonesia,Gresik, Indonesia
3Management Universitas Internasional Semen Indonesia,Gresik, Indonesia
*Corresponding author. Email: erlina.diamastuti@uisi.ac.id

This research aims. This study intends to describe and interpret triple bottom line practices from the perspective of local wisdom with the theme of the painting of Damar Kurung. The research methods. This study is qualitative research with ethnographic approaches. Ethnography is a building of knowledge consisting of research techniques, ethnographic theories, and a wide variety of cultural descriptions. This research informant is the employee of PT. Semen Indonesia (Persero) TBK, the head of indigenous peoples Gresik, the government officer of Gresik Regency, one of the scholars in Gresik Regency. The result is the concept of the Triple Bottom Line in the community's perspective in Gresik is SEDEKAH. Charity in Gresik consists of SEDEKAH of Natural, SEDEKAH of environment, and SEDEKAH of social. All the ideas of the concept of donation turned out in the story line painting of Damar Kurung.
Keywords—Corporate Social Responsibility, Damar Kurung, Triple Bottom Line, PT. Semen Indonesia

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